LemBS AI B2B Marketing School
Зареєструйтесь зараз та почніть трансформувати ваш маркетинг з AI вже сьогодні!
Video Recordings
LemBS AI B2B Marketing School Video:
LemBS AI B2B Marketing School Presentations:
Заняття #1. Introduction to AI in Modern B2B IT Marketing

Заняття #2. AI-Driven Content Automation and Management

Заняття #3. Boosting Brand Awareness with AI (Including LinkedIn Marketing)

Заняття #4. Account-Based Marketing (ABM) with AI

Заняття #5. Lead Nurturing, Marketing Automation, and Email Personalization with AI

Заняття #6. AI-Powered Analytics and Optimization

Заняття #7. Event-Based Marketing and Thought Leadership with AI

Заняття #8. AI-Driven SEO, Personalization, and Website Optimization

Заняття #9. Advanced AI Tools: Predictive Analytics, AB Testing, and Integrations

Заняття #10. Capstone Project Presentations & Feedback
Про AI Sales Stack Course:
AI B2B Marketing School спеціалізується на навчанні сучасним маркетинговим стратегіям з використанням штучного інтелекту для IT-аутсорсингових компаній. Програма допоможе вам інтегрувати AI в маркетинг, підвищити якість лідів, автоматизувати процеси, покращити персоналізацію контенту та забезпечити сталий ріст бізнесу.
Навчання у нас – це практичні знання, інноваційні інструменти та повністю готовий AI-маркетинговий план для вашої компанії!
Програма курсу
18 березня -
Вівторок, 3 лютого, 19:00–21:00
Заняття #1. Introduction to AI in Modern B2B IT Marketing
  • The evolving role of AI in marketing for IT outsourcing companies
  • Setting realistic AI-driven marketing goals (e.g., pipeline growth, lead quality)
  • Overview of key AI tools (Jasper, ChatGPT, Terminus, HubSpot)
  • Quick wins: Using basic AI automation for email, content, and lead scoring
Вівторок, 10 лютого, 19:00–21:00
Заняття #2. AI-Driven Content Automation and Management
  • Automating blog posts, social media updates, and email campaigns with AI
  • Content workflow tools (e.g., Canva, Grammarly, Clearscope)
  • Personalizing content with dynamic insertion and AI-driven segmentation
  • Measuring content performance using analytics dashboards
Вівторок, 17 лютого, 19:00–21:00
Заняття #3. Boosting Brand Awareness with AI (Including LinkedIn Marketing)
  • Leveraging LinkedIn Ads and Sales Navigator for targeted outreach
  • Using AI for social media analytics, optimized posting schedules, and sentiment analysis
  • Rapid brand-building techniques: PR management, influencer outreach (BuzzSumo, Upfluence)
  • Showcasing brand credibility through case studies and client testimonials
Вівторок, 24 лютого, 19:00–21:00
Заняття #4. Account-Based Marketing (ABM) with AI
  • Fundamentals of ABM and why it matters for IT outsourcing
  • AI tools for ABM targeting (Demandbase, Terminus)
  • Personalized content and offers for high-value accounts
  • Coordinating sales and marketing teams to engage decision-makers effectively
Вівторок, 3 березня, 19:00–21:00
Заняття #5. Lead Nurturing, Marketing Automation, and Email Personalization with AI
  • Automating lead scoring and segmentation with AI (HubSpot, Marketo)
  • Event-based marketing workflows (triggered emails after webinars, whitepaper downloads)
  • Personalizing subject lines and content using AI-driven rules
  • Retargeting ads and remarketing strategies
Вівторок, 10 березня, 19:00–21:00
Заняття #6. AI-Powered Analytics and Optimization
  • Tracking KPIs and campaign ROI with AI-driven dashboards
  • Conducting sentiment analysis to understand brand perception
  • Market trend forecasting and competitor analysis using predictive analytics (SEMrush, Ahrefs)
  • AI-driven optimization of landing pages and chatbots for lead capture
Вівторок, 17 березня, 19:00–21:00
Заняття #7. Event-Based Marketing and Thought Leadership with AI
  • Using AI for planning, promoting, and following up on webinars and virtual events (Zoom, Hopin)
  • Automating event attendee follow-up with personalized content
  • Thought leadership content generation using AI for podcasts, video series, and guest articles (Anchor, Riverside.fm)
  • Leveraging events and thought leadership to enhance brand credibility
Вівторок, 24 березня, 19:00–21:00
Заняття #8. AI-Driven SEO, Personalization, and Website Optimization
  • AI tools for keyword research, topic clustering, and competitive analysis (SEMrush, Ahrefs)
  • Personalizing website experiences with AI chatbots, dynamic content (Drift, Intercom, Optimizely)
  • Enhancing global and local SEO performance with schema markup and content optimization
  • Using predictive analytics for conversion rate optimization
Вівторок, 31 березня, 19:00–21:00
Заняття #9. Advanced AI Tools: Predictive Analytics, AB Testing, and Integrations
  • Using predictive modeling for lead scoring and pipeline forecasting
  • AB testing landing pages, email subject lines, and ad creatives with AI-driven platforms
  • Integrating multiple tools (CRM, marketing automation, analytics, ABM, LinkedIn) into a seamless ecosystem
  • Ensuring data quality and compliance (GDPR, CCPA) when using AI tools
Вівторок, 7 квітня, 19:00–21:00
Заняття #10. Capstone Project Presentations & Feedback
  • Presenting your comprehensive AI-driven marketing plan that integrates ABM, LinkedIn outreach, event-based tactics, and predictive analytics
  • Peer feedback and instructor guidance on refining strategies
  • Next steps and resource recommendations for ongoing implementation
Організатор
  • Lemberg Tech Business School
    Lemberg Tech Business School: organization with a
    16-year history of successful conferences:
    Lviv/Kyiv IT Outsourcing Forum, GameDev Conference, Lviv/Kharkiv/Kyiv PM Day та AI&BigData Day




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Phone:
+38-067-310-15-05
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